Branding 101: Free Brand Audit Checklist
Does the word branding or audit cause your blood pressure to rise? Do you keep adding marketing and branding to your to-do list? Are you trying to decide if you should re-brand? All of this can feel complicated, scary and overwhelming… but it doesn’t have to be. With intentional thought and planning, you can ensure that your mission, your purpose and voice is resonating with your audience and looking great at the same time!!
Since we are currently experiencing dramatic ups and down in our businesses, I wanted to share a free resource for you. A little check-in with your brand... A way to make sure you are presenting the best version of your business in every aspect to your audience.
Some thoughts while utilizing the Brand Audit:
Why did you started your business? What solutions do you provide to your customers… have those pain points for your customers changed? Are you still providing the best services and solutions?
Take a look at your client experience. Are you reinforcing your brand across all interactions: website, emails, contracts, invoices, worksheets, zoom calls, packaging, etc.?
Do you have a cohesive brand with guidelines for logo variations, taglines, color, patterns, fonts? You want to make sure that you are consistent with colors, logos, patterns, fonts, etc. on all items dealing with your brand. Constantly changing aspects can be confusing to your audience. Once you have a set of guidelines, you build confidence in your ability to ensure all marketing and collateral items are driving brand recognition and delivering a cohesive look to your audience of potential and existing customers.
ENJOY!! Click on the image to download your checklist!
I hope that this checklist is useful and not stressful. Go through each section and make notes of what you need to re-evaluate and what items may need more attention…. and give yourself a big pat on the back, you are doing great!!!
NEED HELP MOVING FORWARD?
If you would like to talk about your branding or marketing goals, I’d love to chat and develop a plan for your business going forward.
Thank you so much for stopping by and I hope that the checklist is super helpful for you!! Share it with all of your friends too!
