Hallie M. Bezner Brand & Website Refresh
As a designer, my favorite projects are the ones that truly capture the essence of a brand—not just visually, but in how they make people feel. When Hallie M. Bezner, a powerhouse attorney, approached me for a brand refresh and website redesign, I knew this project had to reflect the confidence, strength, and dedication she brings to her clients every day.
From her bold approach to criminal defense law to the way she fiercely advocates for her clients, this project was all about creating a polished, professional, and deeply impactful online presence.
The Vision: A Bold & Confident Brand Identity
Hallie’s brand is as dynamic as she is—strong, unapologetic, and deeply committed to justice. The color palette is a modern mix of deep navy, rich magentas, and soft gold accents, striking the perfect balance between authority and approachability. The typography and logo design are clean, sophisticated, and timeless, reinforcing her professionalism and trustworthiness.
Every design choice was made with intention—whether it was the confident bold pink tones that set her apart in the legal industry or the structured yet welcoming typography that makes legal services feel accessible.
The Website: Designed for Clarity & Trust
Legal websites can sometimes feel overwhelming, especially for individuals seeking representation during stressful moments in their lives. That’s why user experience was a top priority when designing beznerlaw.com. The site needed to be:
Easy to navigate – Whether a visitor is seeking legal guidance or just wants to learn more about Hallie’s expertise, the site structure makes it simple.
Welcoming & supportive – Clients often come to Hallie in some of the hardest moments of their lives, so the messaging is clear, empowering, and reassuring.
Action-driven – A strategic flow leads visitors from learning about her services to confidently reaching out for a consultation.
Mobile-friendly – In today’s world, first impressions often happen on a phone, so the site is designed to be just as impactful on mobile as on desktop.
Hallie’s commitment to justice is evident in everything she does. From the powerful quotes integrated into her brand visuals to the thoughtful way her services are outlined, this project was about more than just aesthetics—it was about helping people feel supported and understood.
I’m beyond proud of how this turned out, and more importantly, how it represents who Hallie is and the incredible work she does.
